Private Marrakech Medina Tour : Private Guide & Hidden Souks

I just cannot say enough about the amazing experience we had with Ayoub and Marrakech Tailor Made Tours. We are a family of 5 traveling from the United States and after much research we booked a private souks tour w/ lunch. It was very important to us that we understood the inner-workings of the Souks before venturing out on our own. After meeting Ayoub at a very easy to find location, we headed out for what would be one of our favorite days in Marrakech. We began with an incredible lunch of famous Moroccan roasted lamb and our very first mint tea experience. He even took us to the "kitchen" to see how it was slow roasted. Wow!! Learning the history while actually walking through the vibrant market was mind-blowing. Booking a tour guide is a MUST to fully grasp it all. Ayoub is very easy going and took great care to ask us what areas we were interested in covering. Rugs, lamps, jewelry and Moroccan culture were our focus. We wondered if he had gone to college in the US as his English was better than ours....LOL. Professional through and through. Do not hesitate....it will be the most important money you spend in Morocco. Can't thank you enough for your patience, kindness and recommendations for other "can't miss" things only found in Marrakech!! Just a crazy cool day!!! Best - Cathy, Dan, Ruby, Ivy & Sylvie

Farouk was a fantastic guide. He was happy to take it at our pace (even with a 6 year old!), was very, very knowledgable and adapted it to what we wanted (local places, not tourist ones). He showed us places in the souk with genuine Moroccan products. We loved the tour and would highly recommend!

Hiring Ayoub as our guide was hands down the best decision we made in Marrakesh. If you’re on the fence, just book him. A trained, licensed guide, he brought the Medina to life in a way no map or travel blog ever could. Asked our preference, walked us through the market with rich storytelling, deep historical knowledge, and a genuine passion for his city that was completely infectious. Took us to a tucked-away local restaurant where we ate the most flavourful lamb any of us had ever tasted, a place we never would have found on our own. When shopping, he guided us to the rug, leather, and lamp souks I hoped to find, and every coop vendor he chose was one where the artisans are compensated fairly. That kind of integrity is rare, means everything. But truly, what sets him apart is just who he is as a person. Warm, funny, endlessly knowledgeable, delightful. He even won over our 14-year-old, just mention soccer to him, watch him shine. Marrakesh is magical, Ayoub is magical. Thankful.

This was the perfect experience to start our Marrakech trip. So easy to set up, accommodating, open to our interests and needs with two kids (12 and 9) who loved it too. Both Ayoub and Mustapha were incredibly hospitable and great hosts / guides. Highly recommend!

We booked two tours with Marrackech Tailor Made Tours on a recent visit: one of Marrakech's medina and another all-day trip up into the Atlas mountains. Both guides were fabulous - provided lots of interesting information and went slow and took their time to show us around. Communication was quick and fluid in setting things up. Couldn't have gone smoother!

Amazing your guide experience, custom, great and special insight into the culture, the people, the country and what Marrakech has to offer! Highly recommend. Highlight of the trip!

Farouk’s tour was exceptional! As a first-time visitor to Marrakech, I felt nervous, but Farouk immediately put me at ease with his warm, welcoming demeanor. The historical insights he shared brought the city to life, and the lunch was delicious. Exploring the souks with him was a highlight, his local knowledge made all the difference. He navigated us through the bustling markets with ease while sharing fascinating stories. I left feeling much more confident about Marrakech and grateful for such an authentic introduction to the city. Highly recommend Farouk’s tour to anyone visiting

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Excellent service. Professional, well organized, and very attentive. Ayoub was very dedicated. A high‑quality, safe, and seamless experience in Marrakech. Highly recommended.

Wonderful tour by Ayoub and his team! Truly a memorable experience of Marrakech!

We had two great days while visiting Marrakech, onto the Agafey Desert and one in the Atlas Mountains. We got to learn so much about the culture, the Berber way of life, met such kind people and saw incredible places. It was a brilliant experience and we were taken care of right from the beginning, with WhatsApp chats advising us of our drivers and guides in advance and where to meet. We really enjoyed the private experiences as well, it made it feel all the more authentic. Would highly recommend.

⭐️⭐️⭐️⭐️⭐️ Absolutely Exceptional A True Marrakech Highlight We booked Marrakech Tailor Made Tours for our entire trip, and it was honestly one of the best decisions we made. Every single day was perfectly organised, beautifully curated, and completely stress-free exactly what you want in Marrakech. Our itinerary included: • Full-day city discovery with Bahia Palace, Secret Garden, Ben Youssef Madrasa & the souks • Agafay Desert afternoon with a stunning camel ride and dinner under the stars • Atlas Mountains day trip through Berber villages with a home-cooked lunch • Gardens & Museums tour including Jardin Majorelle, YSL Museum, Museum of Berber Arts • A wonderful farewell evening to finish the trip Every guide was warm, knowledgeable, punctual and genuinely passionate about showing us the real Marrakech. The communication was excellent from start to finish and each day felt effortless pick-ups were exactly on time, bookings were already sorted, and all the small details were handled with care. We especially appreciated the personalised touches and how each experience felt crafted just for us. It never felt rushed or generic; it felt like travelling with a trusted local friend who knows all the best places. We cannot recommend Marrakech Tailor Made Tours highly enough. If you want a beautifully organised, immersive, and stress-free experience in Marrakech, this is the company to book with. We will 100% use them again on our next trip. Lucy

Professional, knowledgeable and kind! Ayub helped us arranging the tour and we had a great experience this morning with our guide Farouk. 4 hour tour in the medina, we tried local coffee and local “churros” we met the artisans working in the souks and Farouk also guided us to our restaurant for lunch. I recommend booking a tour with them ! It was spot on

Going on this shopping tour in Marrakesh was such a great experience! We were taken directly to the shops that sell authentic goods and felt we could shop knowing that we were getting the best quality products! It wasn’t just about shopping and we found it was very valuable to have a guide sharing historical and cultural knowledge about the area. Also, when we realized that there was a shipping issue with a rug, our guide, Issam was very responsive in assisting with getting information from the store. He went above and beyond what was expected!

We had the most wonderful City Tour with Ayoub. He is so interesting and generous with his time and knowledge. He gave us advice on how to manage the markets, safety protocols since we were new to Marrakech and took us to some of the most amazing stops throughout the day. We would absolutely use him again for another Adventure in Morocco!

My family and I had a wonderful tour with Ayoub today. We visited the Bahai palace, Le Jardín Secret, an old Quran school, two amazing food places, and many shops in the Medina. Ayoub was incredibly knowledgeable and got us into each place without waiting in the line. The two food places we visited were both truly delicious. We had a wonderful time touring the city and I would 100% recommend Ayoub to anyone wanting to properly visit Marrakech.

Ayoub was absolutely incredible. He was very knowledgeable, read our group's needs perfectly and really listened to make it a perfect day in Marrakech. We saw all of the sites (bypassing the lines everywhere) and also took time to show us the "real" city which included areas and especially foods to explore, truly a highlight of our trip. Overall excellent, a day very well spent.

Ayoub, the man!

This team goes above and beyond! Ayoub and Farouk provided the best quality tour I could have asked for. Farouk was knowledgeable, friendly and professional. He took me to the best vendors and a delicious local lunch deep into the Souks. The team even helped me find the location of one of the vendors days after my tour so that I could go back to purchase more items. This was top quality customer service! I am so glad I booked with them and would recommend to anyone interested in a great tour with friendly guides.

Mustapha was a truly amazing guide to have. Knowledgeable, honest and fun! We were a group of architects & engineers and appreciated his local insights to this incredible city.

Ayoub, was the myself and a group of my colleagues in Marrakech. Should you be in that area and looking for a fantastic experience curated by a knowledgeable, kind and culturally aware individual, this is the man you should retain. We had an amazing trip through the Souk with Ayoub integrating cultural, commerce and foodie elements into the day. Do yourself a kindness and ask for Ayoub for your Morrocan maven.

We've been working with Ayoub and his team for a while now, and we couldn't be more satisfied with their services. Ayoub is not only a knowledgeable and passionate tour guide, but also incredibly reliable and professional. His dedication to providing an authentic and seamless experience to our clients consistently exceeds expectations. The entire team is friendly, organized, and always willing to go the extra mile to ensure everything runs smoothly. It's a pleasure collaborating with such trustworthy partners — we highly recommend Ayoub and his team to anyone looking for exceptional tour experiences.

The tour was absolutely amazing! Our tour guide made sure we experienced everything on our list and more!

10/10! Definitely recommend. He was an amazing tour guide. Showed us some of the best spots for shopping, street snacks, and hidden historic gems. He overall kept us safe & it was a very enjoyable tour.

Ayoub was truly fantastic. He met us at our Riad and immediately it felt like I’d known him forever. He provided us a very unique experience walking through the Medina and explaining how it all works. He also brought us to a number of shops where he was able to give us a signature experience, from rug shopping (yes, we bought a few) to the herboriste everyone he introduced us to was warm and welcoming. The highlight was a trip to a food stand where we had pit roasted lamb bread served in the traditional Moroccan style. It was amazing. I can’t say enough great things about the experience Ayoub provided and I would highly recommend him to anyone!

Our tour guide Brahim was very knowledgeable and friendly. He took his time explaining the history and the cultural during our guided tour of the old Madina and the Souks , Madrasa and palace. Would recommend Brahim to anyone.

Ayoub was a fabulous tour guide. Spoke perfect English and showed us around the beautiful sites in Marrakech!!! Highly recommending Ayoub.

Ayoub was extremely knowledgeable, personable, patient and fluent in English.. I have never been to Marrakech and after 3 hours walking through the Medina section with Ayoub, i was more informed than after reading any guide book.. he deserves a 5* rating and more..Book early as he is always in demand..

Such a great tour, our guide was super knowledgable and fun, he tailored the tour to exactly what we wanted to see and do! Highly recommend to anyone visiting Marrakech

We enjoyed all our of tours! I highly recommend Marrakech Tailor Made Tours! Very professional and very helpful!

Everything was always organized professionally and on time. I am very pleased with the cooperation:)

Fantastic tour that felt really authentic. Would recommend

Youssef is such a fabulous guide! I only have positive things to say about him. He's incredibly knowledgable about the history and culture of Morocco, and went out of his way to put his own special touch on our itinerary. I often think back on this trip with a smile, and hope to one day return to this beautiful country. Better yet, I gained a lifelong friend in Youssef! Highly recommend for you to book a tour through his company, you won't regret it. Hope you enjoy your visit!

If I cold give our guide Mohamed 6 stars I would. A truly unique experience capped off by a delicious lunch prepared by his wife and served in their home perched on the side of a High Atlas Mountain village.

Ayoub and his team. - Najib, Atika and Mohamed - were excellent. They took us to amazing experiences in Marrakesh, the Market and the High Atlas Mountains. Unforgettable. They were all knowledgeable and professional. Would recommend them!

The tour guides did an amazing job from start to finish. They’re very responsive and helpful when setting up tours and are wonderful guide for Marrakesh. I really enjoyed the souks, street foods, and the Jardin Majorelle. Highly recommend this tour company for any age range. I fell in love with Morocco and will definitely be back!

Oh my gosh...what an "experience." This was recommended to us by someone we met on another tour. Our guide not only took us to great souks, but took us out of the souks to an art district. This tour actually led us back to some souks the next day where we were able to find exactly what we wanted. Highly recommend!!

I booked a personalized shopping trip for my first day in Marrakech, and it was the perfect way to explore the Medina for the first time! My tour was with Younes, who was a wonderful guide. I felt really comfortable wandering into the shops and learning about the craftsmanship and quality throughout the souks. I bought a sun hat, a belt, organic argan oil products, and art. We also stopped for fresh green mint tea and even ventured into Medersa Ben Youssef. It was a beautiful way to start my adventure. Highly recommend!

The best type I've had in Marrakech! I've been 3 tunes to Marrakech, and this private full day tour (group of 2) was the most authentic. Our guide took us to off the beaten path spots and gave us so much unique information about the city. I'll never forget it! Next time I go, I will look no further than Marrakech Tailor Made Tours.

Great start for our first visit to Marrakesh. Saw things we’d have never found on our own and learnt a lot about local culture and traditions. Gave us a better appreciation for genuine craftsmanship. Definitely recommend

Visiting Marrakech was a highlight of a lifetime. The city is beautiful, friendly, safe, and full of hidden gems and secrets. Using Tailor Made Tours was an easy and convenient way to tour some of these hidden gems, with a guide who was friendly and went the extra mile to ensure we experienced what was important to us in the time we had booked. I highly recommend this tour as a way to kickoff your time in Marrakech. The tour itself is wonderful, but you will also leave with plenty of recommendations and tips for the rest of your trip.

Best experience. Super quality. Recommendations 100%

What can I say about Ayoub. He is our go to guy everytime we go yo Marrakech. Professional, fun and helpful on so many levels. Ayoub makes you experience Marrakech differently from all the cliche other companies. I can go on and on because I've worked with different people and I can say with confidence that Ayoub is your guy!

We have worked with Ayoub for a few years now and he is absolutely the best. He has a true knowledge of Moroccan culture and knows exactly where to take you to experience it. He is very kind and funny and everyone always loves him. To be honest, he feels like a friend I have always had. He is very good at listening to what you want and making it happen. I absolutely wouldn’t hesitate when booking with him!

I’m a tour operator and I’ve been using Ayoub’s services several times for my customers. I’m so glad I found him as I couldn’t ask for a better local partner - he’s extremely profesional, helpful and I can always count on him. Services he offers are absolute top notch.

Sips and Bites with Ayoub was amazing! He was an awesome host taking us to neat places to absorb the culture, food and drinks that Marrakesh had to offer. Would highly recommend taking this journey with him and meeting some friends along the way!

This tour was the highlight of our Marrakech trip! I like to have authentic experiences when I'm traveling and this was exactly that. Our guide was adorable, young, energetic, and made to do the work he's doing. I couldn't recommend this tour anymore!! SIGN UP NOW!!!!!

Such a fun time! We joined this tour our first night in Marrakech... gave us a good orientation of the “new city” and “old city”. Fun seeing the locale scene, tasting several locale drinks & food options. Guide was very accessible, thoughtfully answering questions about locale life. Fun & informative, highly recommend!

Ayoub took us on this tour for a friends birthday and it was awesome! The attention to detail - local knowledge and friendly vibes made it a great first night in Marrakesh for us. Highly recommended.

I did the Sips & Bites tour ! Ayoub is friendly, and very knowledgeable and made us feel confortable. Food,beer, wine and good company , how can you not love this tour 😀 ? I totally recommend !!!

Great experience !

Ayoub is super easy going and fun to chat with. He really highlighted our trip in Marrakech. Without him, we would not find the hidden gems for all the authentic local dining/drinking experience. He also made the experience very special to me and my husband after learned we recently got married. The tour is very well organized, each stop we stayed had our reservation ready, we were very well informed on how much time to spend at each stop, and we would definitely recommend to everyone who is visiting Marrakech to sign up this tour!

Honestly, this tour is the perfect way to spend a night in Marrakesh. Ayoub was knowledgeable, personable, and ensured that all of us were safe, well fed, and having a great time. Highly recommend.